![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/0b120a92-d4be-4a36-8b98-e21656a1f877_rw_3840.jpg?h=93c9a542ac04e77a4772b15a63bc2337)
This project demanded end to end design work covering everything from logo, branding, packaging to social media and other essentials. The client had a certain pre-existing broad aesthetic approach in mind, I shared some references and together we were able to take off with a clear, mutual vision.
I started with the logo, attempting to represent the concept of a meal kit as requested by the client owing to the relative newness of the product for the Indian market. The goal was to make a clean, petite icon that's communicable to a wide audience and in line with the desired aesthetic.
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/c0fa9b37-fbd5-42b9-9d7a-801a87175c99_rw_3840.png?h=d6861a659e725b465c89f772cfb94021)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/27a74bcb-5e69-4680-ad8b-75ed1b265c36_rw_3840.png?h=974712869a079856cd1be3f7e5a68ff6)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/7e232771-aee3-4519-a1ea-636632e3fe6f_rw_3840.png?h=970ebd382e3533ba6cbeb53d4d753366)
And we reached here for the final version :
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/386c0442-8e49-4a32-a119-580049e642f4_rw_1920.png?h=2a090a74547f10d5089dd622c2b3e7f3)
The next step was to make a brand colour palette. This was aimed at creating something that speaks for hygiene, food, and is not intimidating. I shared multiple options and a calm, soft, pastel colour palette was finalised with food-friendly hues.
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/74b4f094-2c3e-4a42-aee4-9176a0aa09b8_rw_3840.png?h=a4e48000f08bfcffdba3f359d64e1030)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/6156383e-0e78-4101-92f9-d694c42c560c_rw_3840.png?h=1b4b529ee128ffc0ea274f506e9db2ad)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/f4dc369e-9bec-41fd-a465-78476a1e577e_rw_3840.png?h=86bcf6e7e2a836d09ce22c69059a5c94)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/adc4beed-c6eb-4bf6-8b3b-28e5087a904e_rw_3840.png?h=161265c481f3c242ecca18d4fc735944)
Now, for the packaging, the task was to design something cost-friendly, applicable on a corrugated box, and feasible for any worker to manage and execute. We decided to make a matte-finish printed sticker using the colour palette and again, attempted to make something clean, communicable, and calm. A text-based approach was adopted for the same using suitable fonts and spacing.
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/3b0c9aed-2bbd-4214-8376-4fe314bbcacf_rw_3840.jpg?h=26d08f43d6919e05813c2be1b8729060)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/464f0916-ca4c-41da-adfe-37385b96d63a_rw_3840.jpg?h=77dc174fdd5c04566a90c3673c5766df)
Now that the general brand guideline and primary assets had been executed, we moved on to make some other essentials.
Icons (for web & Instagram)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/30a3123a-5b14-4efc-9086-7d33c8b54be4_rw_1920.png?h=070d83d05d0ab4180b58f7ad4b608376)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/8e1f05ef-c16c-4954-9cf3-e1142726cd74_rw_1920.png?h=15b3151876fcf36b308781bddc8ef6da)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/a0b9d1d9-d8d7-4e7e-a55c-187f7d7fc515_rw_1920.png?h=62f55bc68887f2693be0107c9d129121)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/9f647044-3bb5-432c-aa65-76b8286c6c7b_rw_1200.png?h=60faff53ee19c57588ead3eb7049da27)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/02f1d400-f842-42ee-ae9d-3deb0203d349_rw_1200.png?h=e42a8676587654156a0d76ab2c1b7f6a)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/3091fce1-b9f1-4077-8979-a256bbfd1a1b_rw_1200.png?h=65abf4867b63620266d7ef8a16eeabe6)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/ff0b8162-e5f3-4595-982a-457fbca6297d_rw_1200.png?h=1d1d54762d5b9bf036070bfcdd5652d1)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/15b86122-3ec7-4217-90cb-1d783b936461_rw_1200.png?h=263ff42e941cbdb03c8c20d483090f9a)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/53e0f01a-4b87-4127-838d-e6d0c82de5c6_rw_1200.png?h=531ec521985e54ddf6455efe10f188fc)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/61c3fa92-f195-47cb-92c5-d8c8321a5a1e_rw_1200.png?h=5a7820dcb403176645ceb4e87f17f7e3)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/fd6a3859-541f-4ced-9e11-e11e60e08161_rw_1200.png?h=c690d58b6456a15b92ce92bfc7b6fb1e)
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/6210bae5-44f8-430a-9f72-26e39303ec94_rw_1200.png?h=8530ee3021f3f183320c5940177f4a4b)
Graphic for Instagram
![](https://cdn.myportfolio.com/6d4bafd0-c7f6-433e-8e21-3778b79f984f/180ba14c-3eed-4543-ae08-6bbe438df580_rw_1920.jpg?h=9f3d799e2275f0024e4433d0bf5c0518)