The brand primarily dealt in interchangeable handbags and smart wallets. A modern, elegant identity was designed with a simple text logo, a cat mascot and slightly quirky elements targeting the relatively younger demographic.
The business card had significant value in this project for it was meant to travel various fashion exhibitions across the country. So I specifically designed it for easy access to the online store with a QR code in the front, also giving it a design edge.
The packaging was designed on similar lines with the idea of a cloth bag serving dual purpose of protecting the bags while serving as a carry bag too avoiding second-layer packaging for sustainable purposes.